Media kit

Shelly at IFA 2025

Shelly at IFA 2025: Experience smart innovations live 04.09.2025 Significantly expanded product portfolio with highlights such as the Shelly Power Strip 4 Gen4, Shelly Presence...

New products IFA 2025

Shelly at IFA 2025: Connected, intelligent, future-proof – focus on new products 04.09.2025 Greater comfort, safety, and energy efficiency thanks to innovative new products Shelly...

BLU ZB Products

04.09.2025 Shelly BLU ZB: Easy integration and smart control thanks to Bluetooth and Zigbee Easy setup via Bluetooth, stable integration via Zigbee Numerous new products...

LOQED

04.09.2025 Shelly presents new & improved LOQED Touch Smart Lock at IFA Completely keyless: access via smartphone, PIN code, or touch - anytime, anywhere thanks...

Gen3 and Gen4 Products

04.09.2025 IFA 2025: Shelly presents Gen3 and Gen4 smart home solutions with expanded capabilities State-of-the-art smart home technology for private and professional applications Easy integration...

Shelly X - Powered by Shelly

04.09.2025 Shelly X makes devices smart: precise control and scene integration New Shelly X modules & "Powered by Shelly" solutions: Now it's even easier to...

Shelly Group introduces multiprotocol connectivity at CES 2025

The Gen4 Series features smart home devices with multi-protocol support for Wi-Fi, Bluetooth, Zigbee and Matter.

Shelly Group unveils next-gen IoT solutions at CES 2025

The Mini Gen4 Series offers compact solutions for smart automation and energy management.

Shelly Group premieres Shelly Dimmer Gen3 and Shelly Wall Display X2

Shelly Wall Display X2 features a 6.95" touchscreen for easy control of lights, temperature, and humidity, with real-time energy monitoring. Shelly Dimmer Gen3 offers smart scheduling for customizable, energy-efficient lighting.

Shelly Group reveals upgraded Z-Wave lineup

Shelly’s upgraded Z-Wave lineup with Long Range (ZWLR) technology offers 1-mile connectivity, support for 4,000 devices, and enhanced energy efficiency, perfect for large homes and commercial settings.