Media kit

Shelly at IFA 2025

Shelly at IFA 2025: Experience smart innovations live 04.09.2025 Significantly expanded product portfolio with highlights such as the Shelly Power Strip 4 Gen4, Shelly Presence...
Shelly products, including a smart panel, motion sensor, smart plugs, and trackers, are displayed on a blue gradient background with the text Shelly at IFA2025.

New products IFA 2025

Shelly at IFA 2025: Connected, intelligent, future-proof – focus on new products 04.09.2025 Greater comfort, safety, and energy efficiency thanks to innovative new products Shelly...
An image with the title Product highlights IFA2025 on a blue gradient background, showing smart home devices including a door lock, plug, control panel, wall device, and smart power strip. Shelly logo is in the top left corner.

BLU ZB Products

04.09.2025 Shelly BLU ZB: Easy integration and smart control thanks to Bluetooth and Zigbee Easy setup via Bluetooth, stable integration via Zigbee Numerous new products...
Shelly smart home devices, including sensors, switches, and buttons, are displayed on a blue background with BLU ZB Products, Bluetooth, and Zigbee logos. Devices come in various shapes and colors.

LOQED

04.09.2025 Shelly presents new & improved LOQED Touch Smart Lock at IFA Completely keyless: access via smartphone, PIN code, or touch - anytime, anywhere thanks...
A promotional image for a modern smart door lock by LOQED, showing a metallic lock, black box, and key fob on a blue gradient background with the text The new & improved LOQED.

Gen3 and Gen4 Products

04.09.2025 IFA 2025: Shelly presents Gen3 and Gen4 smart home solutions with expanded capabilities State-of-the-art smart home technology for private and professional applications Easy integration...
Image showing seven Shelly relay devices arranged around the words Gen 3 and Gen 4 on a blue gradient background. Devices are labeled by generation and appear in red, black, and blue colors.

Shelly X - Powered by Shelly

04.09.2025 Shelly X makes devices smart: precise control and scene integration New Shelly X modules & "Powered by Shelly" solutions: Now it's even easier to...
Four smart home devices, including switches and sensors, are arranged around the Shelly X Powered by Shelly logo on a blue gradient background. Each device has a wireless signal icon next to it.

Shelly Group introduces multiprotocol connectivity at CES 2025

The Gen4 Series features smart home devices with multi-protocol support for Wi-Fi, Bluetooth, Zigbee and Matter.

Six colored relay modules (blue, red, black, and white) are arranged in a circle on a blue gradient background with the text GEN 4 in the center, showcasing different models of Shelly smart devices.

Shelly Group unveils next-gen IoT solutions at CES 2025

The Mini Gen4 Series offers compact solutions for smart automation and energy management.

Three smart relay devices in blue, red, and white, each representing Wi-Fi, Bluetooth, Zigbee, and Matter connectivity, are displayed against a gradient blue background with corresponding technology icons below them.

Shelly Group premieres Shelly Dimmer Gen3 and Shelly Wall Display X2

Shelly Wall Display X2 features a 6.95" touchscreen for easy control of lights, temperature, and humidity, with real-time energy monitoring. Shelly Dimmer Gen3 offers smart scheduling for customizable, energy-efficient lighting.

A smart home control interface displaying temperature, humidity, weather, music, motion, and bulb controls, is shown above a small green Shelly Dimmer 2 device on a gray and blue background.

Shelly Group reveals upgraded Z-Wave lineup

Shelly’s upgraded Z-Wave lineup with Long Range (ZWLR) technology offers 1-mile connectivity, support for 4,000 devices, and enhanced energy efficiency, perfect for large homes and commercial settings.

A variety of smart home devices, including plug-in modules, sensors, and relay switches in different colors, are arranged on a blue background. The Z-Wave Plus LR logo is displayed in the top right corner.