Your home,
is now your assistant.

Meet SoFi and MitRa — two AI agents built into the Shelly Smart Control app. Talk to your home in plain language. Get insights, automations and energy savings that actually understand your routines.

S
SoFi
Interactive · Precise
M
MitRa
Multilingual · Predictive
2
AI agents · One ecosystem
20+
Languages supported
12 017 247
Cloud-connected devices
Daily AI use on Premium
Two agents, one smarter home

Two minds. One mission.

SoFi and MitRa are trained differently on purpose. One is precise and responsive; the other anticipates, interprets and speaks your language — literally.

Agent 01

SoFi

The interactive interpreter.

SoFi executes text commands and gives real-time insights into your home. It reports device status, manages connected systems and even builds customised automation scenes based on your wishes.

Text commands Live status Scene building Device control Natural language Energy insights Predictive scenes 20+ languages
Agent 02

MitRa

The friendly companion.

MitRa goes further. It generates and manages smart scenes, reads the full state of your home — including power consumption — and turns ambiguous, natural-language requests into meaningful actions. Built to work across 20+ languages.

Text commands Live status Scene building Device control Natural language Energy insights Predictive scenes 20+ languages
See it in action

Many use cases.
One assistant that gets it.

From bedtime to billing — a few of the many ways life looks when your home actually understands you.

Scene 01
Good night routine

"Set the house for sleep."

One command. Lights off, blinds down, temperature dialled in.

Scene 02
Real-life moments

"Make the living room cosy."

Ambiguous phrasing, perfect interpretation from MitRa.

Scene 03
Energy insights

"How much energy did I use today?"

Live power consumption, broken down. Spot the spikes.

Scene 04
Forgotten lights

Forgotten lights, found.

Push notifications when you leave something running.

From control to consultation

Beyond commands.
Toward consultation.

Shelly's AI vision goes beyond simple command execution. The AI agents are being developed to evolve into intelligent advisors — offering tailored recommendations based on user behaviour, device usage and environmental data.

Whether users know exactly what they need or are simply looking to improve their home setup, the AI Assistant is ready to help.

What the AI Assistant can do

From simple tasks to whole scenes - automation that compliments your lifestyle.

  • 01Suggest automation scenarios and energy-saving strategies.
  • 02Recommend suitable devices and configurations.
  • 03Provide guidance for troubleshooting and device management.
  • 04Offer lifestyle-oriented insights, such as optimising sleep routines.

The Shelly AI Assistant is constantly involving. Capabilities will expand over time.

Designed for real homes

Built into the Shelly ecosystem —
not bolted on.

Fully integrated with every Shelly device. The AI Assistant recognises individual devices, remembers their names and understands context across rooms, groups and entire home setups.

Knows your devices by name

Fully integrated into the Shelly ecosystem, the AI Assistant recognises individual devices, remembers their names and understands context across rooms, device groups and entire home setups.

Speaks your language

Strong multilingual capabilities — especially through MitRa — let the system operate seamlessly across 20+ languages, making it highly adaptable for a global user base.

Saves energy by design

The AI agents help users optimise energy consumption by identifying inefficiencies and suggesting improvements based on household usage - reinforcing Shelly's commitment to smarter, more sustainable living.

Six ways it helps

From a button to an advisor.

Six capabilities working together to make your smart home feel smarter — every day.

Adaptive to every account

The system is adaptive — every account is tuned to the specific needs of its user, so the suggestions you get fit your home, not a generic profile.

Energy-saving strategies

Spot inefficiencies, fix them. The agents identify waste and recommend better device behaviour.

Automation suggestions

Smart scenes proposed for you, based on how you actually use your home — not a generic template.

Multilingual fluency

20+ languages, contextual understanding. Speak naturally — MitRa keeps up.

Device recommendations

Looking to upgrade? Get suggestions for products and configurations that match your setup and goals.

Lifestyle-aware insights

From sleep routines to morning ramps — guidance that considers how you live, not just what you own.

Enhanced experience with Shelly Smart Control Premium

The AI is for everyone.
Premium takes it further.

The Shelly Smart Control app offers both a free (Standard) and a Premium subscription tier. While all users can access the AI Assistant, Premium subscribers benefit from significantly expanded capabilities — including up to 5× more daily AI interactions.

Premium also unlocks a richer smart home experience through advanced features:

  • Extended History Event Log — up to 100 events per device, for deeper visibility into device activity.
  • Forgotten Lights Reminder — helps users reduce unnecessary energy consumption.
  • Up to 10 AI Models for Device Failure Detection — early identification of abnormal device behaviour.
  • Extended statistics data visualisation — richer, deeper views of device and energy data.
  • Monthly Energy Reports — available in the Premium app and delivered via email for convenient tracking and analysis.

These features complement the AI Assistant by delivering greater control, insight and automation for more demanding users.

Explore Premium
Yearly
€35.99/year
3 months free trial

Free for 3 months, then €35.99 billed annually. Cancel anytime. Save 25% vs monthly.

AI daily interactionsUp to 5×
AI failure detection models10
History log events100
Monthly energy reports
Continuous innovation

A third AI agent is on the way.

Shelly is developing a third AI agent, with further details to be announced soon — part of an ongoing investment in intelligent home technologies.

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A responsible approach to AI

Powerful — and built to be trusted.

While the Shelly AI Assistants offer powerful support and automation capabilities, they are designed as an assistive tool that continues to learn and improve. Users must always verify critical recommendations and consult professionals when necessary.

Data secured GDPR approved app Privacy & data protection

*The Shelly AI is a work in progress and as such it is possible to make mistakes. Please double-check every response!