New products IFA 2025

New products IFA 2025

Shelly at IFA 2025: Connected, intelligent, future-proof – focus on new products

04.09.2025

  • Greater comfort, safety, and energy efficiency thanks to innovative new products

  • Shelly Flood Gen4: Real-time leak detection, protection against water damage

  • Shelly Wall Display XL: Central control in a large 10.1" format

  • Shelly Power Strip 4 Gen4 & Shelly Presence Gen4 for smart energy and presence control

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More comfort, more safety, and more energy efficiency are the focus of this year's Shelly presentation at IFA 2025. From smart sensors and powerful Displays to energy-optimized socket solutions, the smart home specialist is presenting numerous innovations and new products that clearly focus on the next generation of smart devices. Visitors to the booth can look forward to exciting live demonstrations, exclusive insights into new prototypes and products being shown for the first time; detailed information on the individual products can be found in the overview below.

Shelly Flood Gen4 – Effectively prevent water damage

The trade fair highlights include several product premieres. The Shelly Flood Gen4 will be on display for the first time an intelligent sensor that detects leaks in real time, alerts the user immediately via smartphone, and thus prevents costly damage. With three selectable alarm styles (Intensive, Normal, Economic) and multi-protocol connectivity (Bluetooth 5.0, Wi-Fi 6, Zigbee, Matter), the Shelly Flood Gen4 offers maximum flexibility for a wide range of applications. Thanks to its water leak sensor cable and compatibility with common smart home systems, the sensor offers users an easy way to protect their property. Whether in a smart home, vacation home, or multiple managed properties, the sensor ensures that leaks can be detected from anywhere and immediate action can be taken—for example, through smart scenarios that trigger the automatic shutdown of devices.

Shelly Wall Display XL – Central control in large format

Also new is the Shelly Wall Display XL, a smart home control panel with a large 10.1-inch touchscreen, an ultra-fast quad-core CPU, integrated switching relay, and four freely assignable buttons, as well as dual connectivity (Bluetooth 5.4 and dual band Wi-Fi 6 (2.4GHz & 5GHz)). It can be conveniently integrated into standard flush-mounted boxes and enables central control of Shelly devices in homes, hotels, or commercial spaces.

Shelly Power Strip 4 Gen4 – Smart energy management made easy

The Shelly Power Strip 4 Gen4 ensures smart and efficient energy management – a compact, Matter-certified power strip with four individually switchable and measurable slots. Equipped with Wi-Fi 6, Bluetooth 5.0, and Zigbee connectivity as well as a multi-color LED indicators, it can be seamlessly integrated into all common automation platforms. This allows devices to be conveniently controlled remotely, schedules to be automated, and energy consumption to be precisely monitored – all bundled in a single intelligent solution that makes homes and offices alike smarter.

Shelly Presence Gen4 – Next-generation presence detection

With Shelly Presence Gen4, the leading smart home provider also presents a precise presence sensor that detects up to six people in ten user-customizable zones – even without movement. This allows lighting, heating, and other systems to be controlled as needed and in an energy-, avoiding false alarms and saving energy. For example, lighting can be controlled specifically based on actual presence in a room – and not just on motion signals.

In addition to these new products, visitors to IFA can look forward to exciting new developments in established product ranges such as Shelly Wave (including Shelly Wave Plug S and Shelly Wave Outdoor Plug S, Shelly Wave Dimmer, Shelly Wave Pro Shutter, Shelly Wave Pro 2PM,, Shelly Wave Mini’s, Shelly Wave i4) as well as additions to the Gen3 and Gen4 series with models such as Shelly Plug C Gen4, Shelly Dimmer Gen4, and Shelly Plug PM Gen3. The new Shelly BLU ZB devices will also be making their trade fair debut - more on this in the press release "Shelly BLU ZB."

Product overview

Product

Availability

Product description

LOQED Touch Smart Lock

Available

Completely keyless door lock that can be operated via smartphone, PIN code, or touch – with an improved display, quieter operation, and a more robust housing.

Shelly Wall Displax XL

Available

Control panel with a generous 10.1-inch touchscreen, four freely assignable buttons and easy integration into standard flush-mounted boxes.

Shelly Power Strip 4 Gen4

Coming soon

Compact, Matter-certified power strip with four individually switchable and measurable slots.

Shelly Presence Gen4

Coming soon

Presence sensor that reliably detects up to six people in ten zones – even without visible movement.

Shelly Flood Gen4

Coming soon

Compact sensor for real-time leak detection, three alarm profiles, and versatile connectivity (Bluetooth, Wi-Fi, Zigbee, Matter).

Shelly Dimmer Gen4

Coming soon

Smart dimming controller with multi-protocol connectivity for remote control of dimmable lights and drivers. Can be used with or without a neutral wire.

Shelly Plug PM Gen3

Coming soon

Plug adapter with real-time energy measurement for devices up to 16 A. Only suitable for measurement, without switching function.

Shelly BLU Distance  

Coming soon

Bluetooth ultrasonic sensor for distance measurement.

Shelly BLU Remote Control ZB

Coming soon

Smart remote control with four channels, intuitive control buttons, and precise scroll pad.

Shelly BLU H&T ZB

Coming soon

Temperature and humidity sensor with IP54 protection rating in a compact design.

Shelly BLU RC Button 4 ZB

Coming soon

Smart remote control with four buttons for up to 16 actions; includes magnetic holder.

Shelly BLU Door/Window ZB

Coming soon

Door/window sensor that detects and reports opening and closing events, while also monitoring brightness.

Shelly BLU Button Tough1 ZB

Coming soon

Robust remote control with IP54 protection class, shockproof, splash-proof, and dust-proof. Can trigger up to four actions.

Shelly BLU Wall Switch 4ZB

Coming soon

Remote control with four buttons for up to 16 actions. Can be used as a wall switch or as a portable remote control.

Shelly BLU H&T Display ZB

Coming soon

Temperature and humidity sensor with e-paper display, can be wall-mounted or placed on a shelf using its included stand.

Shelly Wave Pro Shutter

Coming soon

Professional DIN rail Z-Wave® shutter control with energy measurement and Z-Wave Long Range. Ideal for home and building control of roller shutters, blinds, awnings, and more.

Shelly Wave Pro 2PM

Coming soon

Professional 2-channel DIN rail Z-Wave switch (max. 25 A) with integrated power meter for separate or combined measurement of power consumption per channel.

Shelly Wave Outdoor Plug S

Available

Z-Wave Long Range (ZWLR) outdoor smart plug (IP44) with energy measurement. Ideal for controlling and monitoring outdoor areas.

Shelly Wave 1PM Mini

Available

The world's smallest Z-Wave smart switch with energy measurement for remote control of lights and small electrical appliances and for monitoring power consumption.

Shelly Wave 1 Mini

Available

Secure and energy-efficient Z-Wave smart switch, Thanks to its compact design, it is ideal for small switch boxes or space-saving devices.

Shelly Wave i4

Available

Module with four digital inputs (110–240 V AC) for controlling other Z-Wave devices, including manual activation or deactivation of scenes, synchronized actions, and complex trigger scenarios at the touch of a button.

Shelly Wave Plug S

Available

Smart Z-Wave switch with energy measurement for remote control of lights, heating, and other connected devices.

Shelly Wave H&T

Available

Battery-powered temperature and humidity sensor with long battery life and Z-Wave Long Range.

Shelly Wave Dimmer

Available

Shelly Wave Dimmer offers precise and reliable dimming control. It works with or without a neutral wire and allows for easy adjustment of brightness through the app or a simple button press. Ideal for flexible lighting automation in large residential and commercial spaces with strong ZWLR connectivity.

Shelly Wave Pro 3

Available

3-channel relay with potential-free contacts up to 48A for professional lighting and device automation. With Z-Wave Long Range for extended range and reliable operation.

Shelly Wave Motion

Available

Z-Wave Long Range motion detector with fast alarm and long battery life. Instantly detects motion and sends signals over long distances directly to the hub.

Shelly Wave i4 DC

Available

Z-Wave input reader for manual control of scenes, execution of synchronized actions, and complex trigger scenarios. Enables control of other Z-Wave devices in the network at the touch of a button.

About Shelly

Shelly Group SE is a technology holding company that stands for innovation through the development, manufacture, and distribution of high-quality IoT products. Founded in Bulgaria, it consists of a team of young, talented developers who are committed to manufacturing competitive and user-friendly products. The group consists of six subsidiaries and has offices in the US, Bulgaria, Germany, Slovenia, Poland and China. With over 26 million devices sold, Shelly Group is represented in more than 100 countries. For more information, visit https://corporate.shelly.com/.

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