New Analyst Coverage
Shelly Group has been included in the research coverage of Joh. Berenberg, Gossler & Co. KG, one of Europe’s leading private banks. In its initiation report, Berenberg analysts issued a “Buy” recommendation with a price target of EUR 70, representing an upside potential of 22.8% compared to the Xetra closing price of EUR 57 on 1 September 2025.
Strong Market Position
The analysts emphasize Shelly Group’s strong market positioning in the rapidly expanding home and building automation sector. They highlight the company’s attractive price-performance ratio and broad product portfolio, which supports both DIY and professional users across global markets.
Growth in Professional Segment
Particular attention is given to Shelly’s entry into the professional segment, which accounts for around 70% of the overall market. According to Berenberg, this area provides significant long-term growth potential, as businesses increasingly seek scalable, energy-efficient automation solutions.
Innovation and Future Outlook
The report also underlines Shelly Group’s innovative capabilities and compelling product roadmap. Analysts believe these factors not only support the company’s business development but also enhance its attractiveness to both strategic and financial investors.
About Berenberg
Founded in 1590, Berenberg is one of Europe’s oldest and most respected private banks, with expertise in wealth and asset management, investment banking, and corporate banking. The firm maintains a strong presence across Europe and in global financial hubs including London and New York.
