Shelly Group Ranked Second in “Innovative Company of 2026” at Forbes Business Awards 2026
At Forbes Business Awards in Sofia, Shelly Group CEO was honoured as Enterpreneur of 2026 for his strategic leadership and global business expansion, while the company also earned second place in the “Innovative Company of 2026” category.
A Visionary Recognition
Dimitar Dimitrov, Co-founder and CEO of Shelly Group, received the "Enterpreneur of 2026" award at the 15th Forbes Business Awards in Sofia. This recognition celebrates his strategic leadership and the sustainable growth of the company. The award highlights Dimitrov’s contribution to Bulgaria’s tech sector and Shelly Group’s transformation into an international innovator.
In addition, Shelly Group was recognized among the leading innovators in the country, securing second place in the “Innovative Company of 2026” category - further reinforcing its strong focus on technological advancement and product excellence.
From Startup to Global IoT Leader
Under Dimitrov’s guidance, the company has evolved from a local startup into an IoT solutions leader. Today, Shelly Group operates in over 100 markets, with a strong presence in Europe and rapid expansion in the USA. Success is credited to the team’s commitment to making households and businesses more secure and efficient.
Innovation Through AI and Smart Solutions
In 2026, Shelly Group will launch an advanced AI integration within the Shelly Smart Control APP. Developed in-house, it will make home automation more intuitive and proactive. By focusing on scalability and real-world use, the company continues to redefine the IoT landscape.
Strategic Growth and Market Presence
The dual listing on the Frankfurt and Sofia stock exchanges has strengthened investor trust and access to capital. Operating offices in 11 countries, Shelly Group remains one of the region’s fastest-growing tech companies. The company continues to expand its distribution network, delivering high-quality products to millions of users globally.
