New managing director for Shelly DACH region

Karsten Sommer becomes new Managing Director of Shelly DACH GmbH

New managing director for Shelly DACH region

Karsten Sommer becomes new Managing Director of Shelly DACH GmbH

Shelly DACH GmbH announces the appointment of Karsten Sommer as new Managing Director. With extensive experience in the consumer electronics sector, Karsten Sommer will take over the management of Shelly DACH GmbH from August 19, 2024 and further advance the company in the DACH region.

Karsten Sommer, most recently in a leading position at MediaMarktSaturn Retail Group, is enthusiastic about his new position: "I am delighted to take on the role of Managing Director of Shelly DACH GmbH. I have been following the Shelly Group's success story with interest for a long time, which makes me even more excited to be part of the company. Together with our dedicated team, I will work to expand and strengthen our market position and achieve our goals in the DACH region."

Wolfgang Kirsch, CEO of the Shelly Group, is also pleased with the new addition: "I am delighted that we have been able to recruit Karsten Sommer as Managing Director of Shelly DACH GmbH. With his many years of experience in the consumer electronics sector, he is an excellent addition to the existing Shelly team and will make a significant contribution to achieving our goals in the DACH region and further expanding our market share. This change will allow me to fully focus on my responsibilities as CEO of the Shelly Group and drive forward our overall business objectives. At the same time, Karsten will give the DACH region the necessary attention. The Shelly team in Munich deserves a managing director who is 100 percent available to continue and refine the development and strategy we have started."

With this strategic realignment, Kirsch will be able to devote himself fully to his role as CEO of the Shelly Group in Sofia and drive the company's goals forward, while ensuring that the DACH region is optimally supported and expanded by Karsten Sommer.

About the Shelly Group

Shelly Group AD is a technology holding company that stands for innovation through the development, manufacture and distribution of high-quality IoT products. The end users and their needs are always at the center of development. Shelly Group was founded in Bulgaria and consists of a team of young, talented developers dedicated to creating competitive and user-friendly products. The group consists of six subsidiaries and has offices in the USA, Bulgaria, Germany, Slovenia and China. With over ten million devices sold, the Shelly Group is represented in more than 100 countries. Shelly Group AD has been listed on the Bulgarian Stock Exchange since December 2016 and on the Prime Standard of the Frankfurt Stock Exchange since November 2021, where its shares are traded under GSIN A2DGX9, ISIN BG1100003166, ticker SLYG.

Contact Shelly DACH GmbH:

Franziska Kirsch

Marketing DACH

E-mail: franziska.kirsch@shelly.com