Shelly Group accelerates product development, AI solutions and energy functions after strong 2025
Following the official publication of its annual results, Shelly Group reported full-year 2025 revenue of EUR 149.7 million, in line with its guidance, while maintaining solid profitability and continued investment in innovation, product development, and market expansion. The company sustained healthy EBIT performance alongside strong growth in users, devices, and ecosystem monetization, confirming the scalability of its business model.
Expanded Ecosystem and Improved Monetization
Shelly Cloud users reached 2.7 million, while households using Shelly devices grew by 33% to 5.6 million. Premium App users increased by 61% year-over-year, and subscription revenue rose by 78%, reflecting the company’s successful shift toward recurring revenues and long-term customer value. The growing installed base and rising repeat purchases further strengthen ecosystem monetization potential.
Distribution and International Expansion
Shelly continues expanding across both DIY and professional channels. Its international installer network surpassed 5,300 members, up from around 900 a year earlier. Local organizations were successfully established in Poland and Benelux, with planned expansion into the Iberian Peninsula, the UK, France, and Italy supporting further geographic diversification.
Customer Satisfaction and Product Mix
Product NPS reached 56, while the app’s NPS improved to 37. The company reports a clear transition toward Gen 3 and Gen 4 devices, offering higher computing power, improved functionality, and stronger long-term margin potential.
Energy and AI Developments
New energy analysis tools were introduced in the Shelly Smart Control App, including pilot tariff-comparison functionality via integration with Verivox. Shelly is also advancing AI assistant features designed to enhance automation, device control, and user experience.
2026 Outlook
For 2026, Shelly plans continued portfolio expansion including energy monitoring devices, smart controllers, plug-and-play products, sensors, and smart locks, while further investing in AI capabilities, software monetization, and international growth.
