Shelly X launch

Shelly X module revolutionizes the IoT industry by offering tailor-made zero-code solution

Shelly X launch

The Shelly X module revolutionizes the IoT industry by offering a tailor-made zero-code solution

Shelly Group introduces Shelly X, a new embedded module system designed for effortless integration, monitoring, and management through the Shelly Smart Control app and leading third-party platforms.

Smart Integration Without Limits

The Shelly X module is built with advanced, cloud-enabled firmware, enabling seamless migration of existing appliances without redesigning hardware or production processes. Manufacturers and end-users can easily enable lighting control, power metering, and automation - no additional coding required.

Built for Manufacturers and Consumers

“The creation of Shelly X pushes automation beyond today’s limits,” said Dimitar Dimitrov, Founder & CEO of Shelly Group. “It empowers both appliance makers and users to build smart, customizable solutions with ease.”


Wolfgang Kirsch, CEO of Shelly Group, added: “Shelly X amplifies our IoT versatility - offering lifetime business value with no hidden costs, global certifications, and EU-based cloud operations that protect customer privacy.”

Easy Adoption & Free Cloud Access

With out-of-the-box support for Shelly features, virtual components, and add-on peripherals, Shelly X ensures fast deployment. Thanks to a hub-free design, customers enjoy local and peer-to-peer operation with no extra expenses. The Shelly Cloud, free for all users, provides advanced control and monitoring, with optional premium upgrades.

Maximum Compatibility & Security

Shelly X supports 100+ smart home and industrial platforms, including Alexa, Google Home, Home Assistant, SmartThings, and MQTT-based SCADA systems. Built with GDPR compliance, EU-based cloud, and CRA-ready security architecture, it guarantees private and secure connectivity.